Brotherhood
Grow it. Rep it. Get paid.
The people on this page don't work for us. Some grow the beard. Some just have to live with one. Either way, they use the stuff and tell people where they got it.
Not an influencer club
A collective of professionals, creators and craftsmen who trust Nickel City Beard Blends in their daily lives and work. When your reputation matters, behind the chair, in the studio, on stage or in the real world, you don't gamble on grooming products.
Dr. Christopher Schneider
A sociology professor at Brandon University, a published author and a sought-after speaker. A proud member of the Bearded Villains Brotherhood, he blends intellectual discipline with unapologetic individuality.
He's also the creative force behind The Professor scent, inspired by wisdom, intellect and refinement. When precision, consistency and legacy matter, this is what he trusts.
Explore his books ↗
Andrew Berringer
A respected veteran and proud member of the Bearded Villains Brotherhood. Discipline, service and strength, in appearance and character.
Christopher Gielbert
A professional photographer with a sharp creative eye. His work demands precision, and that standard carries into his grooming routine.
Mason Armstrong
A skilled hunter living a hands-on life where function beats hype. He trusts products that perform in real conditions.
Paulo Domingos Manquele
A globetrotting entrepreneur known online as "This Dude With The Blazer", repping the brand with confidence and authenticity.
Randy Breault
A trusted barber at one of Greater Sudbury's top shops. He works with beards every day and knows what performs behind the chair.
Melanie Wozencroft
A longtime supporter and advocate for clean, intentional living who values quality and mindful choices.
Kim Lu
She trusts Nickel City Beard Blends to keep the men in her life sharp and well cared for, because details matter.
Nic Meunier
Passionate about fishing, travel and giving back. He brings discipline and integrity to everything he does.
Steve Lavallee
A seasoned musician who has toured with major acts. From stage lights to long nights, he needs consistency without compromise.
Kyle Sullivan
Into tattoos, storytelling and horror cinema, he brings creativity, ambition and individuality to everything he pursues.