Brotherhood
MEET THE BROTHERHOOD
The Brotherhood isn’t an influencer club. It’s a collective of professionals, creators, and craftsmen who trust Nickel City Beard Blends in their daily lives and work.
When your reputation matters; behind the chair, in the studio, on stage, or in the real world, you don’t gamble on grooming products. These are the people who stand behind the brand because it delivers consistent results.
Dr. Christopher Schneider | Professor · Author · Speaker
Dr. Christopher Schneider is a sociology professor at Brandon University, a published author, and a sought after speaker. A proud member of the Bearded Villains Brotherhood, he blends intellectual discipline with unapologetic individuality. He is also the creative force behind "The Professor" scent, inspired by wisdom, intellect, and refinement.
When precision, consistency, and legacy matter, this is what he trusts.
Explore his published works HERE.
Andrew Berringer | Military Veteran · Community Leader
Andrew is a respected military veteran and proud member of the Bearded Villains Brotherhood. He represents discipline, service, and strength, both in appearance and character. Known for his commanding beard and commitment to his community, he embodies what it means to carry yourself with pride.
Christopher Gielbert | Photographer · Culinary Creator
Christopher is a professional photographer with a sharp creative eye and a passion for culinary craftsmanship. His work demands precision and consistency, and that same standard carries through to his grooming routine.
Mason Armstrong | Outdoorsman · Craftsman
Mason is a skilled hunter and dedicated outdoorsman who lives a hands on lifestyle where function matters more than hype. As a proud member of the Bearded Villains Brotherhood, he trusts products that perform in real conditions, not controlled environments.
Paulo Domingos Manquele | Entrepreneur · Style Authority
Paulo is a globe trotting entrepreneur known online as "This Dude With The Blazer". With a global audience and a sharp eye for personal presentation, he represents Nickel City Beard Blends with intention, confidence, and authenticity.
Randy Breault | Professional Barber · Outdoorsman
Randy is a trusted barber at one of Greater Sudbury’s top barbershops. He works hands on with beards every day and understands what actually performs behind the chair. When he is not working, he is outdoors fishing and exploring. His loyalty to Nickel City Beard Blends is built on results, not trends.
Melanie Wozencroft | Wellness Advocate · Longtime Supporter
Melanie has been a longtime supporter of Nickel City Beard Blends and a strong advocate for clean, intentional living. She values quality, sustainability, and mindful choices, both in personal care and daily life.
Kim Lu | Nurse · Mother · Globetrotter
Kim is a devoted nurse and mother who understands that confidence starts with presentation. She trusts Nickel City Beard Blends to keep the men in her life looking sharp, refined, and well cared for, because details matter.
Nic Meunier | Entrepreneur · Philanthropist
Nic is an entrepreneur with a passion for fishing, travel, and giving back. Whether building his next venture or exploring new waters, he brings intention, discipline, and integrity to everything he does.
Steve Lavallee | Musician · Touring Artist
Steve is a seasoned musician who has toured with major acts and lives a demanding lifestyle on the road. From stage lights to long nights, he relies on grooming products that deliver consistency without compromise.
Kyle Sullivan | Entrepreneur · Model · Creative
Kyle is an entrepreneur and male model with a passion for tattoos, storytelling, and horror cinema. He brings creativity, ambition, and individuality into everything he pursues, reflecting confidence and discipline in equal measure.
Want to Join The Brotherhood?
The Brotherhood is not open to everyone.
We work with professionals, craftsmen, and individuals who align with our values and represent the brand with integrity. If you believe you are a fit and want to be considered, reach out through our CONTACT PAGE.
This is earned. Not given.