Out of necessity

We didn't set out to start a beard company. Life kind of pushed us into it.

• 1The products disappearedMy favourite beard products were discontinued on Amazon, and nothing else I tried worked.
• 2The wake-up callWhile searching, my wife had an allergic reaction to the harsh chemicals in cheap, mass-produced beard care.
• 3"Why not make our own?"Her idea. Late nights after putting the kids to bed turned into research, natural ingredients and blend after blend until we nailed it.
• 4Friends and family tested itWe handed out samples for honest feedback. People loved them. Then they asked for more. Then their friends did.
• 52018: Nickel City Beard Blends is bornWe launched with a few original scents. Orders quickly outpaced production, so we scaled up without cutting corners on quality.
• 6TodayA growing lineup of beard care, still handcrafted in fresh small batches in Ontario, trusted by thousands of Legends across North America.

Real beards. Real people.

None of this happens without you. Every style, every vibe, one big bearded family.

Beards that care

Our mission goes beyond beard care. Every year we donate a portion of sales to charities and community initiatives across Canada. When you shop with us, you're not just buying quality beard care. You're making a difference, one beard at a time.

Neo Kids Foundation

Corporate sponsor of the Superhero Event with the Greater Sudbury Police Tactical Unit, where officers scale Health Sciences North dressed as superheroes for kids in the hospital.

Ride for Ryleigh

A charity motorcycle ride raising tens of thousands of dollars for SickKids.

Movember

Every November our marketing and charity efforts go to men's health.

Canadian Armed Forces

Gift baskets for silent auctions supporting military veterans.

Bearding with purpose

We had the honour of sponsoring and coaching a youth soccer team with the Rayside Balfour Soccer Association right here in Greater Sudbury. It was nothing short of legendary.

The grit, teamwork and heart those kids brought every game is the same energy that builds future leaders. To the players, families, coaches and organizers: thank you for letting us be part of it. This was never just about soccer. It's about community.

Collabs and shout-outs

Over the years we've teamed up with some amazing brands and organizations:

The Rock Harley-DavidsonWeight Watchers CanadaBearded VillainsBrandon UniversityNeo Financial

We've also caught the attention of investors from Dragons' Den, including one who personally called to congratulate us. Unforgettable.