Scent Profiles

Three men with beards, each holding a different item, with a motivational quote above them.

No judgment. Trying them all is part of the journey. Whether you prefer bold, fresh, sweet, or scent-free, we’ve got you covered. Your beard’s next obsession is just a click away.

Holiday cheat sheet

Buying for someone else?

You don’t need to know his beard. You just need to know him.

  • Holiday best-seller

    Co-created with Dr. Chris Schneider

    The Professor

    • Cedarwood
    • Vanilla
    • Sweet Cigar

    Refined and quietly confident. Smells like the smartest guy in the room, who is also very good at naps.

  • Holiday best-seller

    Bold. Dark. Unapologetic.

    The Villain

    • Spiced Tobacco
    • Leather
    • Cognac & Bourbon
    • Vanilla

    Rich, warm and a little dangerous. Chirps from the bench, then backs it up.

  • Holiday best-seller

    With Toronto barber Dr. Fade

    The Alchemist

    • Bay Rum
    • Sandalwood
    • Patchouli

    The classic barbershop scent, reimagined. Nostalgic, polished and a tiny bit rebellious.

  • Fresh from up north

    The Sticks

    • Cedarwood
    • Tropical Citrus

    A morning at the cottage: clean, fresh and a little wild. Blackflies not included.

  • Pure Northern comfort

    Fuzzy Beaver

    • Maple Syrup
    • Warm Pancakes

    Sugar shack breakfast, minus the lineup. Your beard may get hungry. That’s normal.

  • Customer favourite

    My Lil Cupcake

    • Vanilla Cupcake
    • Buttercream

    Our sweetest scent. All of the cupcake, none of the calories, zero icing in your beard.

  • Naked and proud

    Plain Jane

    • Unscented
    • Fragrance-Free

    All the softening and conditioning, none of the scent. For sensitive noses and people who smell great already.

  • #1 stocking stuffer

    Can’t decide? Get all three

    Discovery Set

    • 3 x 15ml
    • The Professor
    • The Villain
    • The Alchemist

    Our three best sellers in travel size for $24. Our most-ordered product last Christmas, and it comes with a $10 credit toward the full-size set.

  • Delivered by email

    Running out of time?

    Digital Gift Card

    • $25
    • $50
    • $75
    • $100

    Lands in his inbox in minutes. He picks the scent, you take the credit. Zero guessing, zero shipping deadlines.

Can’t pick one? You don’t have to. Mix any scents in a bundle and save up to $75.
Free shipping in Canada on orders over $69.