Scent Profiles

Three men with beards, each holding a different item, with a motivational quote above them.

No judgment. Trying them all is part of the journey. Whether you prefer bold, fresh, sweet, or scent-free, we’ve got you covered. Your beard’s next obsession is just a click away.

  • Co-created with Dr. Chris Schneider

    The Professor

    • Cedarwood
    • Vanilla
    • Sweet Cigar

    Refined and quietly confident. Smells like the smartest guy in the room, who is also very good at naps.

    Shop The ProfessorMix it in a bundle

  • Bold. Dark. Unapologetic.

    The Villain

    • Spiced Tobacco
    • Leather
    • Cognac & Bourbon
    • Vanilla

    Rich, warm and a little dangerous. The bad guy always smells better. Everyone knows this.

    Shop The VillainMix it in a bundle

  • With Toronto barber Dr. Fade

    The Alchemist

    • Bay Rum
    • Sandalwood
    • Patchouli

    The classic barbershop scent, reimagined. Nostalgic, polished and a tiny bit rebellious.

    Shop The AlchemistMix it in a bundle

  • Fresh from up north

    The Sticks

    • Cedarwood
    • Tropical Citrus

    A morning walk in the forest: clean, fresh and a little wild. No bug spray required.

    Shop The SticksMix it in a bundle

  • Pure Northern comfort

    Fuzzy Beaver

    • Maple Syrup
    • Warm Pancakes

    Sunday breakfast at Grandma’s, minus the dishes. Your beard may get hungry. That’s normal.

    Shop Fuzzy BeaverMix it in a bundle

  • Customer favourite

    My Lil Cupcake

    • Vanilla Cupcake
    • Buttercream

    Our sweetest scent. All of the cupcake, none of the calories, zero frosting in your beard.

    Shop My Lil CupcakeMix it in a bundle

  • Naked and proud

    Plain Jane

    • Unscented
    • Fragrance-Free

    All the softening and conditioning, none of the scent. For sensitive noses and people who smell great already.

    Shop Plain JaneMix it in a bundle

Can’t pick one? You don’t have to. Mix any scents in a bundle and save up to $75.